Are you looking for information on Digital Marketing and its ecosystem?
Then you are in the right place
In this article, I am going to walk you through in detail the Digital Marketing ecosystem and how you can apply these fundamentals in your business and scale up faster!
What is Digital Marketing?
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.
We’re going to dig deep into the Digital Marketing ecosystem, but feel free to jump to any section that interests you:
1.The fundamentals of Marketing
2. Digital marketing vs. Traditional marketing
3. CATT Digital Marketing Funnel
4. Integrated Digital Marketing
5. Personal Branding: MassTrust Blueprint
The fundamentals of Marketing
We have been coming across a lot of advertisements in our day to day life. These ads may relate to a product or a service. At times Creativity in these ads excites us and motivates us to buy the product or the service.
Marketing is considered as a core to the companies irrespective of all sizes. The idea of Marketing is to create awareness of the product or service this awareness can be created through different mediums. We shall talk about this in detail in the next section. Many companies in the world are successful because they implemented their Branding, Positioning statements accurately in their Niche.
Marketing helps us gain loyal customers if it's done properly. It also helps us understand the competition, Customer needs analysis, and go to market strategy.
Digital Marketing vs. Traditional marketing
We have been coming across a lot of advertisements in our day to day life. These ads may relate to a product or a service. At times Creativity in these ads excites us and motivates us to buy the product or the service.
Effective Marketing strategy enables small, Mid, and Larger size companies to send their message to the audience effortlessly. Now we are going to talk about Traditional Marketing and Digital Marketing very shortly.
When we come across an ad for an iPhone or a car on television or in the newspaper we often call it Traditional Marketing as the message delivered to the audience is a common message but not personalized according to the audience priorities and interests
With Digital Marketing which is considered to be the cost-effective way of marketing, the advertisements are more personalized according to geography, gender, age, and activity. Digital Marketing is one of the most efficient strategies a company can implement and reach out to the audience without excess costs. Digital Marketing gives the flexibility to reach out to the audience on various channels like Google, Facebook, Instagram which makes the service or product awareness easy
3. Digital Marketing Funnel
As we discussed above, Digital Marketing gives us various ways to reach out to our audience with our Product or Service information. Here are some of the names of the mediums we can use: Google, Facebook, and Youtube which are considered to be popular these days. These mediums not only help us reach out to our audience but also help us generate leads
I often call it CATT.
Now, What is CATT?
CATT is known as Content, Attention, Trust, Transaction. Let us dive into it now
With the CATT framework. We reach out to our target audience with good content we may post this content in the form of an article on our blog post, Youtube, Lead Magnets, Webinar, or Facebook. This is our Step one which is “Content”. In this step, our goal is to share information with the target audience but NOT TO SELL anything. Good information will earn you a loyal audience
Now let us talk about “Attention”. Now as we have already created useful content for our Niche it's a way to go further. We need to drive attention to the content we published with SEO, Google Ads, Facebook ads, and referrals. This step helps us to get more traffic to our content from our targetted Niche.
We have now reached an exciting stage called “Trust”. This helps us to gain trust from our Niche audience and this may earn us some loyal customers too. We need to pay attention to make this step successful. We can gain trust by offering our target audience a low-cost useful product that makes them happy eventually down the lane turn in some of them as customers.
Marketing Automation tools can be handy while building trust. These tools help us to send emails and Nurture our Audience by sharing useful information our Niche is interested in. A different message each time during reach out. At times we can share the content along with a Webinar invitation Interesting isn't it? Tip: Makes sure to send Personalized messages
Congratulations ! you just earned a new customer. Yes, you have now created trust by Tripwires and Marketing Automation and Retargetting. When you have gained trust from the audience they buy from you it happens dutifully. So remember to apply this CATT Framework
Integrated Digital Marketing
In my research, I have learned that Digital Marketing is a collective strategy there is no single way to make Our Content, Attention, Trust, Transaction happen with a standalone method. While you have various mediums to reach out to your target audience why stick to a standalone strategy? which may lead to the failure of our mission
That's why it's recommended to implement the CATT framework we discussed above effectively. Content is the King as we already know. We need to publish content that our Niche is interested in. Then drive attention to the content through Ads and referrals and Create Trust with Tripwires, Marketing Automation, and Transact. This whole approach I label it as an Integrated Digital Marketing approach.
Personal Branding: MassTrust Blueprint
Let us take the example of Jeff Bezos. What do we think when we hear the name, Jeff Bezos? I know you have the answer already its Amazon. Now how did you find the answer so quickly? because Jeff has built his personal brand. Now let me tell you how you can do it too
Building a Personal Brand will help create awareness about you and your company easily in the market. For this, you may have to share useful Product or information to your Niche on regular basis along with your Core business this will help you build a personal brand alongside your company brand. You can become a mentor to someone looking for guidance or a consultant providing quick tips. A personal brand is a great asset.
Did you find these strategies helpful? What are the exciting ideas informing your own marketing — and how are you implementing them?
Let us know in the comments.
